How Data Cleansing Helps Improve Business Marketing

This is an update to the blog “How Data Cleansing Can Enhance the Performance of Banks”

To meet their growth, businesses rely mainly on marketing campaigns and sales efforts. Business processes are dependent on data and so accuracy of database is critical when it comes to succeeding in any industry. Marketing data is not an exception. Data Cleansing services help organizations in diverse ways to identify and remove dirty data. A well-managed customer database provides diverse benefits for your marketing and sales efforts.

With a reliable and clean database, businesses can –

• Maintain a clean customer database
• Improve the decision-making process
• Choose the right marketing campaigns
• Improve productivity and revenue
• Achieve overall operational efficiency
• Improve customer experience
• Eliminate manual data tasks

Cleaning data is mainly done in batches and finally rows and columns that have incorrect or missing data and inconsistent attribute values will be removed. Data cleansing process typically involves data audit, work flow specification and execution, and accuracy verification.

How Clean Data Boosts Your Marketing Efforts

Along with saving time and money for business enterprises, data cleansing can help in the following ways:

Improve email marketing strategies

Removing un engaged or unresponsive email contacts from customer data will make it easier for marketers to reach their active and targeted audience. This can be referred to as email list hygiene. It can also drastically reduce bounce backs and updated email data can be transformed into a key business asset. With active email data, you can reduce spam emails as well and improve email deliverability rates. You can reach the right contacts with accurate data. Spam mails can affect your business credibility.

Focus on your targeted audience

To get maximum ROI from your marketing strategies, you should focus only on your targeted audience. Customized data will provide clear insights on your customer’s interests, products they like, events they wish to attend, their location, areas they visit often and more. Such insights and information will make it easier for marketers to target their audience and provide them what they are actually looking for in their specific location. Fresh and informative content can also be provided to your prospective clients.

Improve social media activities

Even unstructured social media data can be effectively cleaned for better analysis. Such accurate data helps you to create effective social media marketing campaigns. As there will be only active set of customers, you can easily interact with them via relevant posts, articles, offers and discounts. Even sending an invitation via social network for any event will make customers feel special. You can also thank them for considering your services.

Clean data will help you get a clear picture of your existing marketing campaigns and determine how it works for your business. Businesses can consider partnering with an experienced business process outsourcing company that can understand the benefits of data cleansing in marketing and provide customized solutions on a timely basis.