Self publishing is at an all-time high. New data from Bowker, the world’s leading provider of bibliographic information management solutions, the number of self-published titles entering the marketplace has gone up five times since 2007. Bowker also reports that ebooks now comprise 40% of all ISBNs purchased, up from 11% in 2007. E-books are outselling hard copies on Amazon, Noble & Barnes Pubit, and Apple’s iBookstore. A study by the Association of American Publishers (AAP) showed that ebook sales accounted for 22.55% of publishing revenue in 2012 compared to just 0.05 percent in 2002.

E-books are here to stay as traditional print publishing has its own limitations such as high expense. Print runs are low for publications like literary journals and sometimes printed publications such as stories and poems don’t get the visibility they deserve. So, if you want your publications to get maximum exposure, digital publishing is the solution.

Just as established publishers are getting their content into the correct ebook formats, independent publishers too can increase their sales reach by doing so too – without the huge expenses involved in traditional printing.

However, there are many challenges associated with conversion to the ebook format such as the proper formatting and presentation of the content. Again, it’s important to ensure that your book can be read on popular ePub compatible eReaders such as Apple iPhone, iPad, Sony Reader, Mobipocket book and more. Many outsourcing companies offer epub conversion services at affordable rates. They have experts who use the latest hardware/software tools to perform ePub, XML, HTML, and XHTML to ebook format or PDF epub conversion. They can include videos, images, audio and other resources in your e-publication and provide you with to a customized format to meet your specific requirements.