A New York based laboratory equipment supplier approached Managed Outsource Solutions (MOS) for SEO. The company deals in both new and recertified medical laboratory equipment. Its product inventory includes chemistry analyzers, blood gas analyzers, microscopes, hematology analyzers, centrifuges, immunology analyzers, microscopes and electrolyte analyzers. The company has a global client base.
The company wanted more exposure on the Internet. It also wanted to go up in the search engine results and bring in more customers and more profit.
MOS carried out comprehensive on-page and off-page optimization for the client. We provided descriptions for product pages. The company website came on top for searches for products from different product manufacturers. We performed SEO copywriting (blogs, press releases, and articles) that incorporated competitive keywords associated with the lab equipment industry. We also created PowerPoint presentations and newsletters, and updated the “News and Events” page.
The company’s business scenario has shown tremendous improvement. The client is now getting quality traffic and more sales leads and revenue.