Our client is a professional healthcare business process outsourcing company based in Tulsa, Oklahoma. The company makes available a wide range of services including medical transcription, media transcription, business transcription, medical billing and coding, search engine optimization, website design and healthcare staffing.
Though the company had a fully functional website, visitor traffic was not as expected. Only a limited number of people were using the services of the outsourcing company. The client wanted more people to know about it and reach out to it.
At intervals, the client would provide us with a list of keywords to focus on. With these keywords as basis, we performed our own keyword research and created SEO content for the website. We also reworked content already existing on the website to make it more search engine friendly. In addition to on-page SEO, we engaged in link building, viral marketing, social media optimization and other internet marketing techniques to boost the website's Google rankings. We made changes to the website design to make it attractive to both net surfers and search engine spiders.
The website now has competitive Google rankings for keywords relating to medical billing, medical coding and medical transcription. We are working on improving the ranking for many more keywords. The client is very happy with what we are doing for them and the company is getting tangible benefits in terms of more business and more revenue.