To Outsource SEO or not — how do you decide? Nowadays, almost every company has a website and an Internet Marketing presence. You’ve built your website, created unique and quality content, have a corporate blog and are getting some exposure from your marketing efforts, but you know you need help. What do you do? Pulling your hair out and crying are not options. Should you hire an in-house SEO/Internet Marketer or Outsource your SEO along with other Internet Marketing?
There are no right or wrong answers to the above questions — it all depends upon your current needs. If you are looking for a full-time employee who HAS to sit in your office and interface with you or you are looking to grow your internet marketing team, then you should probably hire an experienced in-house SEO person.
If, however, you are looking to increase your marketing, without adding to your personnel, then Outsourcing SEO is the way to go for you.
The advantages of outsourcing your SEO are:
? You do not have to pay a full-time salary, benefits, vacation days, etc. This will allow you to free up cash flow to re-invest in your business.
? You usually have a team of experienced people working for you, instead of one full-time employee. This gives you greater exposure on the Internet as each person has a specialty. For example, one team member might excel in link building, another in blog postings, another in web development, etc., etc.
? Your business has expanded and you can see in the upcoming months you will need to move to a new location. Outsourcing SEO and Internet Marketing staff helps alleviate the immediate pressure of relocating your business.
? Ability to enjoy a larger workforce — As mentioned above, you get a team, not only that, this is an experienced team which means greater abilities to not only improve your current marketing position, but the ability to seize upcoming opportunities or create them where none previously existed.
Remember, when you outsource SEO, it does not have to increase your overhead or your marketing costs once you take the big picture into consideration. Short term, your expenses may be greater, but long term the cost savings is staggering.