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Benefits of Data Cleansing


Data is everywhere in business and marketing and learning from one’s own company data is the ideal way to learn, change and grow. But then how clean is your data? To get information or knowledge out of your data it should primarily be pure and not polluted. Data is bound to be filled with duplicates and irrelevant data thus needs to be cleaned.

There are special data cleansing software available in the market that can be used to perfectly clean and maintain databases,

  • List of contacts
  • Mailing list
  • Marketing database
  • Customer list

Once we have a good error free list it will help to enhance the company image and also help save money from wasting it on precious time and postage. A data cleansing software usually comes with advance data filtering techniques and with different types of cleansing modules that can be fully or partially activated in a customized way. The modules are,

  • Email cleaner
  • Statistics module
  • Duplicate removal
  • Text cleaner
  • Database correction
  • Case converter
  • Column cleaner
  • Table matching

Some of the features like changing text from upper to lower case in the data cleaning software can be programmed and filtered for certain values. Duplicate records are searched and can be removed manually or automatically. The email cleaner does a thorough analysis of all details of the email and suggests wrong addresses and mails. The column cleaner can identify incomplete data and can be corrected.

Managed Outsource Solutions (MOS) is a US based company that offers outsourcing of highly professional yet affordable services in online and offline data entry, numeric data entry, remote data entry, image entry, OCR, ICR, data mining, data processing, data capture and KDD (knowledge discovery in data mining) services for clients in the US, Canada the UK and Australia.

About Julie Clements

Julie Clements

Joined the MOS team in March of 2008. Julie Clements has background in the healthcare staffing arena; as well as 6 years as Director of Sales and Marketing at a 4 star resort. Julie was instrumental in the creation of the medical record review division (and new web site); and has especially grown this division along with data conversion of all kinds.