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Basics of Logo Design


A good logo goes a long way in creating brand awareness and is very crucial to the success of any business or company. Anyone interested in creating and developing a brand with an online or offline presence will have to design and develop a good logo first. A company becomes proud of its beautiful logo as it gains momentum and becomes functional. What are the basic features and principles of a good web logo design? Well they can be listed as follows,

  • The logo should reflect the company’s image.
  • Logo must be very impressive
  • Must have aesthetic appeal
  • Logo should be able to attract the attention of people
  • Must have an original look
  • Logo should be unique
  • Should be memorable
  • Company logo should be identified with the products and services offered
  • Logo should promote professionalism
  • Logo should have high legibility

A good logo will never become outdated and should successfully face the test of time. It is essential that the basic principles of design be followed. It is better to have a simple design without any complications. As a logo will have to be printed in other media like paper or fabric etc the logo should be effective in all sizes big or small.

Managed Outsource Solutions (MOS) is a US based web design and development company that offers high quality affordable services in logo design, web design, search engine optimization, corporate web design, law firm web design, small business web design and real estate web design to clients in the US, Canada, the UK and Australia.

About Julie Clements

Julie Clements

Joined the MOS team in March of 2008. Julie Clements has background in the healthcare staffing arena; as well as 6 years as Director of Sales and Marketing at a 4 star resort. Julie was instrumental in the creation of the medical record review division (and new web site); and has especially grown this division along with data conversion of all kinds.