Creating a logo is an art. The importance of a good logo cannot be overlooked for any business especially if one is offering goods and services that has enough competition. But what does a logo accomplish and what really is the need for a logo? Well, survey and research has proven that an person is more tuned to remember an image in comparison to just words. Thus logos promote brand name recognition. This technique has a quick impact on the customer. The logo helps him recognize the image of the concerned company in the future.
One can have three types of logos:
- Text logos
- Symbol logos
- Text and symbol/image logo
There are certain basics that are to be taken care of while designing the logo of a company. Some of the basic factors are:
- Logo should have simple design
- Logo should be one of its kind
- Logo must project image of the company/services/product
A simple design is more convenient in the long run. When designing the logo one must also plan for the future. Hence one must anticipate the different needs for different sizes and different versions of the logo, like:
- Print version
- Web version
- Black and White version
- Color version
Care should be taken that the logo is not similar to the logo of any other company or it may lead to infringement of copy rights of other companies. Web based logos are some times Flash based or even animated. For logo samples and unique logo designing services do contact Managed Outsource Solutions, a US based BPO leader.