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Professional SEO Services Increased their Customer Base

An accessibility equipment dealer in the US serves customers based in three US states – New York, New Jersey and Connecticut. The company’s product inventory includes elevators, stair lifts, wheelchair lifts, dumbwaiters, package lifts and automatic door openers.

Challenge

The elevator and lift company had only a few pages in its official website. These existing web pages were not helping to bring in sufficient business. The website was also lacking in functionality. The company wanted us develop the website further and do the needful to help them get more customers from New York, Connecticut and New Jersey. They also wanted a new design that would promote the company in a more compelling and effective manner.

Solution

On evaluation, our SEO analysts found that the website was not very search engine compatible. We

  • Made existing web pages more suitable for the search engines
  • Improved the design of the website
  • Listed products and categories and added product specific images
  • Promoted the company through social media and social bookmarking websites and social networks
  • Posted blogs, press releases and articles
  • Performed directory submissions

We also developed three search engine friendly microsites for the client. We continue to maintain and update these websites.

Result

The website search engine ranking has improved considerably. What’s more, the company’s customer base has increased threefold and customer conversions have doubled.

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