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Keyword Research and Other SEO Strategies Worked!

A leading plastic surgery practice in Manhattan, New York City, contacted Managed Outsource Solutions (MOS) to get a more powerful online presence. The center was created and developed by two leading plastic surgeons in New York City. The center offers comprehensive aesthetic treatment solutions including liposuction, breast augmentation, abdominoplasty and body contouring.

Challenge

The center wanted a more powerful online presence with higher ranking for competitive keywords specific to its industry. Another requirement was to update its website with new pages pertaining to new technologies that the surgeon was using in its treatments. With the intention of growing its business further, the center also wanted to update two of its own closely related websites.

Solution

At MOS we carried out comprehensive keyword research and studied the strategies adopted by competitor websites. We then optimized the website for SEO friendliness. We added new pages (such as Stem Cells, TiteFX and VASER 2.0) to show that the client was using the latest surgical advancements for providing effective treatment. We also took up the task of updating two of its own closely related websites.

We utilized a combination of the following strategies:

  • General and Local SEO
  • SEO Copywriting
  • Social Media Marketing
  • Link Building
  • Reputation Management
  • Website Analytics

Result

The client has achieved a higher search engine ranking for several keywords. More patients are now seeking plastic and cosmetic surgery treatments at this AAAASF accredited plastic surgery center. The plastic surgeons are very happy with the increased patient inflow and revenue.

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