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Digitizing Artwork – A Emerging Trend

Digitizing ArtworkThe popularity of a piece of artwork depends on how easily it can be disseminated to increase its reach. The advent of digitization has had a profound impact on making these artworks more likely to get noticed as well as on the way art is marketed, consumed and valuated. Literally millions of works of art including paintings, prints, drawings, photographs, sculpture and the like, hosted by museums, galleries, and research institutions are being scanned and converted to digital images to make them available online for commercial or educational purposes or simply, amateur viewing.

Digitization of art collections has enabled audiences to gain access to magnificent artworks and to experience it without the restrictions of geographical barriers. However, to enjoy the fullness of digitized artwork, it is necessary to use the right type of scanner equipped with advanced features to produce perfect quality images.

Selecting a Suitable Document Scanner

  • The scanner should be large enough to handle the piece without reducing the image quality or damaging the original. Scanners with special features are preferred, as regular scanners generally aren’t capable of handling/scanning poster board, watercolor and acrylic paintings.
  • A majority of large images are scanned at 200, 300 or 400 dpi to reduce the total size of the image file. Though finding the best scanner for each type of art is difficult, it is preferable to select something that offers at least 600dpi optical resolution.
  • The scanner should provide a higher definition image with excellent color rendition.

The digital revolution has already transformed visitors’ experience in museums, and it has also transformed art historians’ experience for the better. Art galleries have come to realize the many advantages of having an online presence especially for marketing purposes. Digitization allows the creation of databases with detailed information about prices, the type and characteristics of a work of art, authorship, origin and records of previous sales. The benefits of digital artwork collections include

  • Easy accessibility
  • Saves physical storage space
  • Retaining the quality of images for future use
  • Reduce the risk of damaged or lost art
  • Improves online marketing presence

The Google Art Project is an excellent example for an online platform that allow public access to high-resolution images of artworks. Artworks housed in 17 international museums are scanned and digitally converted to make it available for users, allowing them to explore physical and contextual information about artworks and compile their own virtual collection. The system provides a virtual tour to famous museums such as The Metropolitan Museum of Art and MoMA in New York, The State Hermitage Museum in St. Petersburg, Tate Britain & The National Gallery in London, and more.

About MOS Team

MOS Team

Managed Outsource Solutions (MOS) is a leading BPO company committed to providing business process outsourcing solutions for a wide range of industries such as Medical, Legal, Information Technology and Online Media.