Found this image at http://medicblog999.wordpress.com/2009/08/04/thinking-outside-of-the-box; a very popular blog from a paramedic in the UK.? Ain’t it a small world?
I considered using “proverbial” box in the title; as “the box” can obviously have many definitions. What I’m going for in this article involves marketing (uniqueness) and technology (The proverbial “state of the art”).
One can find a ton of information on “differentiation” in the marketplace. What sets you apart? How are you different? How are you better, cheaper, higher quality, etc. than the competition? We all strive to find ways to show prospects “why you should choose us”. After all, isn’t t that the essence of why we are in business? We don’t grow by being “the same”, or mediocre”.
Kruse & Associates still used the motto we came up with back in 1994; the beginning; a slogan attributed to Ralph Waldo Emerson:
Still a very good way to approach business and life.
So, what is being unique; what is ‘outside the box”? If you have been following me at all, you will hear me say “no magic” on occasion. In most subjects these days, there is already so much written; the best we (you and me collectively) can do is synthesize some of the wisdom that is out there into what works for us; or at least what we hope will work for us. And then (a small sidebar) work really hard to make it work.
I like the concise definition that Wikipedia (www.wikipedia.com) has: “Thinking outside the box is to think differently, unconventionally or from a new perspective. This phrase often refers to novel, creative and smart thinking.” I especially like the “smart” definition.? You will remember; “work smarter, not harder”. (Well, I actually believe it takes both, but today we are talking about smarter)
So how does one be smart? One event that prompted my thinking about this is a conference call we were in with a group of partners (we call ourselves the “Healthcare Alliance“. I had asked that we each provide a short marketing piece we could each use to send to prospects; and leadership at MRC Blacksheep (www.mrcblacksheep.com) made the comment; (paraphrasing) We have worked very hard to be different, we prefer to talk to people, not simply “send a brochure”. They picked “black sheep” in their name on purpose; from the definition of “deviation from the accepted standards” or “unusual or unconventional.”? And “We at MRC Black Sheep think it?s a GREAT idea to be different”. I agree, and, guess what; it is working for them.
MOS has chosen to differentiate in both aspects noted at the opening (marketing and technology).? Yes, we are big into quality and service, but isn’t everybody? Yes, we say our people will “feel your pain” and be there for you; but doesn’t everybody? What we like to use to set us apart is in our name; SOLUTIONS; and even going further into “MANAGED SOLUTIONS”. You will see “You have Challenges? We have Solutions” all over our literature. In a widely used “overview” we send to prospects (yeah,we still send a brochure on occasion); we discuss the added benefits we provide over consulting. And so on.
Now, saying we do that is fine, but our real uniqueness has to be in RESULTS. You can check references, but the real proof (in the pudding) is trying us out.
Technology: MOS relies on state of the art technology to exist. Without digital technology and the internet, we wouldn’t exist; and in many ways, outsourcing as we know it wouldn’t exist. One could argue that it was others thinking outside the box (We didn’t create the internet), but we certainly know how to make good use of it. In a recent article; “You want to Outsource What“. I made the comment: “If data can be transferred, the work can generally be outsourced.” Digital technology makes that statement possible. Many things can be done virtually these days.
MOS has embraced this technology by making internet marketing a major product line; including all forms of Search Engine Marketing (SEM). This includes SEO (Search Engine Optimization) as well as the front end of building a good web site (Web development) and then getting people to call you once they find you (CRO); Conversion Rate Optimization. See our site www.viralseoservices.com.
Many folks these days want to go paperless; or technically; “digitization”. MOS offers all kinds of data conversion options, including all the indexing, etc to create a searchable database of all your current “paper”. We are finding demand especially in the legal and medical arena for this service.
And the list goes on. The combination of state of the art technology and creative thinking; in my humble opinion, puts MOS squarely in the category of a company “Thinking outside the Box”.
Thanks for listening.