What is typography? It is the practice and art of creative arrangement of text and selecting of typefaces to achieve functional as well as aesthetic goals. Type design is a specialty by itself and is the art of designing typefaces or fonts. While we design a web page, we realize how important it is to choose the right font because it affects the overall design of the page, and also the website visitor. Thus typography and fonts are considered among the primary factors that can go into making an effective website design.
Typography is practiced by typesetters, compositors, typographers, art directors, educators, calligraphers, stone-cutters and software writers, graphic artists and other print professionals. Some of the work aspects in typography involve,
- Type design
- Modification of type glyphs
- Letter spacing
- Line spacing
- Line length
- Point size
Association Typographique Internationale or ATypI is the premier worldwide organization that was founded in 1957 and is dedicated to the profession of typography. A revolution triggered by digitization has seen arrival of more new typography professionals called visualizers / lay users and visual designers.
The web design community of today has been influenced much by the concept of Web 2 and the fast growing open source environment with social networking that demands certain rules of typography to be followed in web design. These include,
- Sufficient white space on page
- No narrow line spacing
- Limited length of text lines
- Good text alignment
- Uniform font size
- Proper placement of image/picture
- Good scalability
Managed Outsource Solutions is a US based web designing and BPO service provider offering professional website design services for the realtors, law firm, corporate and mortgage communities besides offering outsourcing in legal transcription, data entry, web content development and search engine optimization for clients in the US, Canada the UK and Australia.