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The Challenge of Spanish Advertisement Translations

Whenever any company with an American product or service tries to get into the Spanish languages markets (either from the Latin American countries, within the US, or in Spain) they are immediately faced with the challenge of appropriately translating their existing English advertisements into the Spanish language. Converting an English advertisement into Spanish is a very challenging task and the foremost requirement is of course to locate the right native Spanish translator. It is also similar when products from Spain or other Latin American countries try to get into the US and sell to the growing Hispanic market.

There have been numerous examples of blunderous and totally wrong translations of advertisements to and from English. This is because Spanish English translation is almost similar to translating poetry or other classic text. Cultural differences and the use of extra linguistic factors like myth and symbols become very important and if not properly understood in the right /corresponding context can distort the meaning greatly to such an extent that it can turn out to be hilarious, vulgar or stupid. Even within the Hispanic Spanish population we find different categories of population that entered the United States all speaking Spanish but having distinctly different colloquial Spanish usage and slang.

  • Old Hispanics from the Spanish conquest age
  • Recently arrived Mexicans
  • Puerto Ricans
  • Cubans

Other factors like presence of different age groups, double culture groups etc must also be taken into consideration before the target audience is fixed. Any kind of a cultural mismatch in the advertisements will not only be ineffective and a waste of time and money but can also become a cause for negative impact on the business. However under such circumstances it is advised to always seek help from professional Spanish English and English to Spanish translation service providers.

Managed Outsource Solutions (MOS) is a US based BPO services provider offering high quality English to Spanish and Spanish to English translation services and always using experienced native translators that specialize for various industries such as business, legal, medical, government, automotive industry and finance with active representation in all the different US states and cities.

About Julie Clements

Julie Clements

Joined the MOS team in March of 2008. Julie Clements has background in the healthcare staffing arena; as well as 6 years as Director of Sales and Marketing at a 4 star resort. Julie was instrumental in the creation of the medical record review division (and new web site); and has especially grown this division along with data conversion of all kinds.