With the evolution of the computer and the Internet the entire process of conducting a survey and survey data processing has also evolved. Specifically speaking it has effected all the different related areas like survey designing, data collection, survey sampling, data capture, data validation, data quality control, including the choosing of the respondent etc. Some of the technologies associated with online surveys are,
- CATI ( Computer Assisted Telephone Interview)
- CAPI ( Computer Assisted Personal Interview )
- OMR (Optical Mark Recognition)
- E-mail survey
While questionnairs are designed, care should be taken that the questions are well focused and clear with either a structured or semi-structured approach. Avoiding vagueness with a determined sequence and having consistency /relevance is a prelude to successful online survey.
The present day process of online surveys has become very reliable and efficient and is ideally suited for all types of online market surveys. The process which starts with designing of the survey forms and preparing of the actual survey questionnaire is followed by data distribution, data capture and data analysis. Some of the common technical areas of web surveys include petrochemicals, mechanics, biotechnology, life sciences, chemicals, polymers, electronics, computing, civil engineering and construction.
Demand for online survey services are on the increase especially from the business and web marketing firms who are for ever looking out for a better web presence. Professional web survey services providers use market adapt research techniques to refer to multiple databases and come up with feasible solutions for the client by conducting a well planned web research and survey.
Managed Outsource Solutions (MOS) is a US based data entry outsourcing company offering affordable solutions in data entry, data mining, data processing, data capture, data cleaning and data extraction for its clients from the US, Canada, the UK and Australia.