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Why Optimized Content Development is also Marketing


Content development refers to a website’s content (written, audio and video content) and the term “optimized” of course is about SEO (search engine optimization). What does it have to do with marketing? Let me explain. (Heard of SEM – Search Engine Marketing?) There are millions of websites and the Internet is ever growing by the minute. How can you assure a global or regional web presence for your product and company? Besides specific people who already know your web address / URL, what are the chances of other web traffic from global locations getting to your website? Is word of mouth business sufficient for you?

Let us say you are selling some products or services and have a website that gives all details and also offers online sales but it is rarely that you get business from the web. It is obvious that one would wish that a maximum number of people do get into the website and a good percentage of the visitors can be converted into business. With millions of pages coming up for every search terms what is the guarantee that your web page will be displayed on the second or third page of the SERP (search engine results page) if not on the first page? It is well known that people only get into the links/websites that are listed on the first few pages and the rest of millions of pages get lesser and lesser traffic. Well there IS a genuine method that CAN bring up your page right on TOP of the search results. You just have to get a good SEO specialist to do work on the website and optimize the content. So what can optimized content do for you? It can,

  • Increase your website traffic
  • Attract target visitors who are searching for similar/related product/ service
  • Keep you informed on the visitor’s web behavior
  • Help see how your content influenced conversion
  • Beat/monitor competition
  • Build a good community and enhance customer relations

It is essential to get the services of a good SEO specialist or provider who will write professional SEO content for your website on a fairly regular basis. Corporate houses can have their own in-house SEO specialists. A better and economical idea however is to outsource the website SEO content development project to specialists from locations like India. Content development is usually a gradual and steady process. It gives time and lets you prepare for the slow but steady growth cycle that gets triggered once you start the website optimization process with proper evaluation, planning and execution. You don’t have to let the offline marketing guys in on the secret, yet. Let them find out what is going on!

Managed Outsource Solutions (MOS) is a US based web design and development company that offers professional and affordable services / outsourcing /offshoring in content development, search engine optimization, website designing, writing and translation, editing and proofreading and legal transcription services for clients in the US, Canada the UK and Australia.

About Rajeev R

Rajeev R

Manages the day-to-day operations of MOS from NY. With an interest in information technology, Rajeev has guided MOS to extensive use of digital technology and the internet that benefits MOS as well as MOS clients.