A lot of research is being done on how people browse the net, what attracts them and their web reading habits. Ironically, it is not easy to communicate when there are millions of pages and less time. Over the years business and corporate web sites agree they had a lot of surprises and have since redefined the realm of web based marketing. Reading a web page is different from reading a page from a printed paper. Almost a decade back web designers were advised to follow inverted pyramid style of web page designing where the important points came first on the top of the page and less important last. Interactivity of websites today is critical and defines the web experience of the web site visitor. Terms like “eyeball tracking”and user experience are getting popular. We can now track how a web reader moves his eyes while online and learn his behavior. Website designing can be done based on this data. To see a eyeball tracking tape click http://sethgodin.typepad.com/seths_blog/2006/05/what_i_learned_.html
One of the biggest discoveries in this area has been the fact that web designers have to put the brakes on their creativity and stick to certain basic conventions. Research has proven that it is the user experience that is important and human nature doesn’t change. Only if the website is well planned and designed human behavior can be predicted and good communication made possible. The mental concepts of the web page readers are to be considered and if this is violated critical web based communication can be missed. Aesthetic appeal has to merge with usability.
The next user experience conference of 2007 is at the end of the year and will be very useful for anyone interested in having an effective web presence, web professionals and also for the executives of companies/corporate doing web marketing. Details are available at http://www.nngroup.com/events/
Managed Outsource Solutions (MOS) is a an Oklahoma based web design and development company that can offer highly professional outsourcing solutions in corporate web designing, small business web design, content development, SEO, law firm web design, e-commerce web design and real estate web designing.