It is unlikely that you have not heard of the name David Ogilvy if you have kept yourself active with the print or other media. He was one of the world's best copywriters and known as the father of advertisement. But what is copywriting? Well let me first tell you what it is not. It has nothing to do with the word "copyright" which actually involves copyright laws.

Copywriting is all about the act of writing promotional literature for a person, business or an idea. Copywriting material is used not only as plain text but also in other media like in radio, television, the Internet and more. Basically though it is used to motivate a person to act by purchasing a product or come to represent an ideology, copywriting is also about trying to influence or stop a reader from an action or belief.

Copywriting for the web involves influencing the search engines for a higher search ranking. Also known as content writing and being a part of SEO (Search Engine Optimization), copywriting for the web involves repetition of well planned and chosen keywords. It is a skilful challenge that has to be developed by the SEO specialists and web content developers.

The search engine optimized copy written web page article should not only impress the human reader but also the search engines with their regular crawlers. A copywriter is usually a part of an advertisement team and also work in synchronization with the art directors. Their work is similar to that of the technical writers except that the technical writers do not write with the intention of influencing the reader but just plain factual.

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